A Nielsen Study showed that consumers trusted the opinions of online consumer comments a whopping 70% of the time – the same figure that they trust an actual corporate website. With the numbers of conventional advertising falling way below this number, it seems that Social Media – at least for the time being – is [...]
This would probably be the 10,000th post on continuing to market in a recession. There have been hundreds of posts about the 256% increase in sales that you can attain by keeping – or even increasing – your marketing budgets through a recession…
McGraw-Hill research, analysing 600 companies from 1980-1985:
The sales of companies who had kept [...]
I talk about personal branding all the time. Over the years, Social Media has created a whole new realm for your own brand. You not only are building a local brand with your networking and activities, but your online postings have made you a global brand. More and more, employers are reviewing what is out [...]
Welcome to Right Brain Branding’s Blog.
We all know the recession is here and frankly, I can do without the daily rundown of the latest tailspin. What we need, and what we hope to provide, are ways to strengthen our businesses – and brands – one day at a time.
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