Nielsen: Social Media and Trust Go Hand-in-Hand

A Nielsen Study showed that consumers trusted the opinions of online consumer comments a whopping 70% of the time – the same figure that they trust an actual corporate website. With the numbers of conventional advertising falling way below this number, it seems that Social Media – at least for the time being – is [...]

Right Brain Branding Bits

Welcome to Right Brain Branding’s Blog.

We all know the recession is here and frankly, I can do without the daily rundown of the latest tailspin. What we need, and what we hope to provide, are ways to strengthen our businesses – and brands – one day at a time.