World News

Right Brain to Create Branding Buzz
in Frankfurt, Germany
As a follow-up to their sponsorship of the FFP (Frequent Flyer Program) Conference in Madrid earlier this year, and as a speaker at the FFP Regional Loyalty Forum in Miami, Right Brain Branding will speak at E-Conference, the first airline industry event specifically designed to cover how all e-related topics interrelate. The discussion... “E-Branding” - the importance of creating distinct online brands that instill confidence in customers and creating successful online brands without diluting their offline presence.

CLICK HERE to find out more about the E-Conference

St. Paul deVence, France
Tim Pedersen, CEO of Right Brain Branding, will be joining other airline industry leaders at the Unisys International Conference in St. Paul deVence in October, as he discusses ways in which Airline Loyalty Programs can be incorporated as an important element to airlines’ overall branding strategies.

CLICK HERE to find out more about the Unisys Conference

We're In The News
Our very own Tim Pedersen is now a contributing writer for Create Magazine, an excellent resource for creative professionals. As part of the latest issue’s focus on Branding Your Creative Business, Tim writes about “Rebranding the Brander”, and the importance of defining your own brand as
a designer and creative professional.

Rebranding the Brander…..
by Tim Pedersen
CEO, Right Brain Branding Consultants

I remember years ago, someone at a conference asked me a simple question, “does your mother know what you do?” How ridiculous, I thought, as I left the seminar. Of course she does, but I still felt compelled to pick up the phone and call her. “You do those nice ads for people” is what I heard on the other end of the line…innocent enough, but it felt like a blow across the face and a wake up call to my industry. Here I was, an award-winning graphic designer and creative director with my own newly established branding consultancy (not having designed “ads for people” since my college newspaper days), and yet I felt there was a huge void between what I did and what others thought I did.

CLICK HERE to read the entire article.

More News
Great Design Can Improve Your Bottom Line
Good design just isn’t good enough anymore. It needs to be great to be noticed, and it needs to speak to your customer. At Right Brain, we’ve been telling our clients that for years, and with the same message from CEO’s like A.G. Lafley of Proctor & Gamble, the business community has jumped on the bandwagon and realized the importance and power of design, and how it ultimately affects their bottom line.

For some companies, design was and to a degree still is, about creating a colorful logo or gimmicky packaging. But great design really is so much more than that. It’s about image, differentiation and creating an emotional connection with your customer – think of some big names like Starbucks, and iPod. Their design is what differentiates them from anyone else. That translates into loyalty, which in turn translates to dollars and cents. And today, that is what businesses want and need. Great design really can create a competitive advantage; it differentiates your products and services from all the others.


To find out how great design can improve your company’s bottom line, contact us today on 305.752.1024 or visit our website at www.rightbrainstudio.com.

Brand Aide 2005
Brand Aide 2005 will be taking place November 2005 and will be a televised segment of Vision:Miami.

This important event will provide essential resources for several local organizations to re-brand themselves and develop a stronger identity and ties within the community. Local web designers, programmers, graphic designers, branding and marketing experts will be generously donating their time, talent and skills to create and bring alive the brands and identities of these worthwhile organizations.

ThinkInk Communications, the PR firm working with Right Brain, will be organizing the event. For information about the sponsorship or media opportunities, please contact PR@RightBrainStudio.com or 305.443.7743.


Everyone Loves Newsletters
At Right Brain, we’re constantly thinking of new ways to increase the visibility of your brand and deliver your brand’s message to your audience. Newsletters are an ideal way to reach your target audience, increase brand awareness and create loyalty amongst your customers.

With that in mind, we're very pleased to announce several brand new additions to our own newsletter series.

	Our bi-monthly newsletter in which you'll find informative and cutting edge stories and news on everything that is Branding; Marketing, Advertising, Web Development, Graphic Design, Public Relations, Photography and Multimedia.
	Our quarterly newsletter in which you’ll find news and stories on branding and marketing of the legal profession.
	Our quarterly newsletter in which you’ll find headlining stories and information on building brand equity for Frequent Flyer Programs

CLICK HERE to subscribe to any or all of our newsletters.