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How to be a Twitter all-star
By Denise Zimmerman
Brands: Taking a Narrow View
by Chris Heile - Brandchannel.com
Ask Inc.
Worst. Brand. Extension. Ever.
By Reena Jana - BusinessWeek Online
Does Globalization Threaten or Nurture Local Markets
By Randall Frost - brandchannel.com
Recovering from a Bad Case of PR
By Edwin Colyer - brandchannel.com
United Nations: A Brand In Crisis
By Lisa Marchese and Rachel Simmons - brandchannel.com
Rebranding the Brander
By Tim Pedersen - CEO, Right Brain Branding Consultants
Managing Brands in Global Markets:
One Size Doesn't Fit All
The New BrandScape:
Six Future Trends Changing Marketing
By Mary Brown - MarketingProfs.com
For Hispanics, Bilingual May Be Best
By Sherry Chiger - Chief Marketer
A good rule of thumb when targeting the Hispanic market.
Public Relations Builds Brands Better Than Ad Promotions
By Al Ries - AdAge.com
Case study for making PR an integrated part of your brand strategy.
Controlling the Conversation
by Tim Manners - Fast Company
A great article that supports the “visual listening” of your brand. Being aware of that can cause a great shift in the power of how your company is perceived and keeps you in tune with your key public.
Staples Turns Apprentice Product Into Reality
By Amy Johannes - PromoMagazine.com
It’s all about who you know...
Bauer's newest new approach
By Mark Del Franco - Catalog Age
Branding 101 needed for Eddie Bauer.
The Web: Just A Piece of the Branding Strategy
By Amanda Ayles - MarketingProfs.com
Beer Brands and Homelands
By Edwin Colyer - Brandchannel.com
Anti-Globalization: Are You Serious?
By Edwin Colyer - Brandchannel.com
Strong Brand = Stronger Bottom Line
By Tim Pedersen - CEO, Right Brain Branding Consultants
Now Hear This!
By Martin Lindstrom - ClickZ Experts
Virgin Spreads
By Jackson Mahr - Brandchannel.com
Brand Loyalty 2004
By Kenneth Hein - Brandweek.com
For Elite-Status Fliers, Loyalty Is Two-Way Street
By Joe Sharkey - New York Times
Spartan Sets A New Pace With a New Face
By Jill Bruss - www.privatelabelbuyer.com
50 year-old brand starts to show its age
At home with celebrity
By Marge Colborn - GANNETT NEWS SERVICE
Celebrities tout their brands to launch furniture collections
Local to Global: Easy as 1-2-3?
By Randall Frost - Brandchannel.com
David versus Goliath: Small brands break the rule of three to compete against global brands
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